Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research
Dixon H, Scully M, Niven P et al
The objective was to assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions.
Study found Nutrient content claims and sports celebrity endorsements influence pre-adolescent children's preferences towards EDNP food products displaying them. Policy interventions to reduce the impact of unhealthy food marketing to children should limit the use of these promotions.
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